Enhancing Product Visibility with Custom Labels in PrestaShop

Custom product labels – PrestaShop module

In the competitive world of e-commerce, visibility and presentation are key to driving customer engagement and boosting sales. The Custom Product Labels module for PrestaShop 1.7.x addresses this need by enabling merchants to create and display custom labels and stickers on product images. These labels highlight discounts, new arrivals, popularity, and sales, making products more attractive to potential buyers. Below, we delve into the features, benefits, and functionality of this powerful module.

Why Use Custom Labels for Your Online Store?

Custom labels act as visual cues that draw customers’ attention to specific products. Whether it’s showcasing a discount, introducing new arrivals, or promoting best sellers, labels can significantly enhance the browsing experience. With the Custom Product Labels module, you can go beyond default PrestaShop stickers and create labels that align with your store’s branding and promotional needs.

Key Features of the Custom Product Labels Module

Unlimited Label Creation

Merchants can create an unlimited number of labels, each with unique settings. This flexibility allows you to tailor your promotions and adapt to changing sales strategies.

Advanced Label Display Conditions

The module offers four distinct conditions under which labels can appear:

Special Offers: Automatically applied to discounted products.
New Products: Highlight products added within a specified number of days.
Best Sellers: Mark products with a minimum number of sales.
Manual Selection: Manually assign labels to specific products.

Multi-Language Support

The module includes separate settings for each language, ensuring that your labels are relevant and understandable to all customers. You can:

Disable labels for specific languages.
Customize icons and text for each language.
Choose the position and style of labels.

Customization Options

Merchants can personalize labels with:

Various icon types, including standard icons, Font Awesome icons (700+ options), or uploaded images.
Custom text, colors, and styles.
Flexible positioning options, such as top-left, top-right, bottom-left, bottom-right, or center.

Benefits for Merchants and Customers

For Merchants:

Streamlined Management: An intuitive admin panel lists all created labels with options to filter, enable/disable, or delete them quickly.
Enhanced Branding: Tailor labels to align with your store’s identity and promotional goals.
Better Visibility: Labels make products stand out, increasing their appeal and improving conversion rates.

For Customers:

Attractive Presentation: Labels provide a visual representation of sales, new products, and other promotions.
Improved Navigation: Customers can quickly identify products of interest based on the displayed labels.
Engaging Shopping Experience: A lively store with dynamic labels fosters customer trust and loyalty.

Module Configuration and Usage

Common Settings

Status: Enable or disable labels while retaining all configurations.
Label Name: Assign internal names for easy identification.
Hide Flags: Choose whether to display PrestaShop’s default stickers alongside custom labels.

Appearance Settings

Language-Specific Configurations: Customize the display for each language.
Icon Selection: Choose from no icon, standard icons, Font Awesome icons, or custom uploads.
Text and Style: Add descriptive text, customize font color, background color, size, and more.
Positioning: Define where the label appears on the product image.

Style Settings

Fine-tune the appearance with options for font color, background color, border radius, padding, and margin.

Installation Guide

Installing the Custom Product Labels module is straightforward:

Upload the module through the Backoffice (Modules > Add New Module) or via an FTP client.
Install and configure the module using the provided settings.

For additional guidance, refer to the installation video tutorial.

Advanced Tips for Maximizing the Module’s Potential

1. Seasonal Campaigns

Take advantage of the module’s flexibility by creating labels tailored to specific holidays or seasons. For example, use labels like “Summer Sale” or “Black Friday Deals” to capture shoppers’ attention during peak times.

2. Highlight Limited-Time Offers

Leverage the “Begin Date” and “End Date” settings to create urgency by displaying labels like “Limited Time” or “Offer Ends Soon.”

3. Reward Loyalty

Create labels that highlight exclusive deals for returning customers, such as “Member’s Discount” or “Loyalty Reward.”

4. Monitor Performance

Periodically review the effectiveness of your labels using PrestaShop analytics. Adjust styles, text, or conditions to maximize their impact.

Conclusion

The Custom Product Labels module for PrestaShop empowers merchants to create visually compelling and highly functional labels that enhance the shopping experience. By leveraging this tool, you can effectively highlight promotions, attract more customers, and drive sales. With its robust customization options and user-friendly interface, this module is an essential addition to any PrestaShop-based store.

Whether you’re looking to boost sales, improve navigation, or simply make your store more engaging, the Custom Product Labels module offers a comprehensive solution tailored to your needs. Start transforming your online store today with dynamic, eye-catching labels that captivate your customers and elevate your brand!