Add To Cart Redirect Module for PrestaShop 1.7.x and 8.x
Introduction
The Add To Cart Redirect module is a powerful tool designed for PrestaShop 1.7.x that enhances the store’s functionality by allowing store owners to redirect customers to a custom URL when they click the “Add to cart” button on a product page. This enables flexible sales management and helps merchants optimize their sales strategy by directing customers to external marketplaces or alternative storefronts.
Key Features
- Allows store admins to add, edit, or delete redirect links for each product individually.
- Supports both internal (within the store’s domain) and external (third-party marketplaces like Amazon, eBay, Shopify, etc.) redirect links.
- Provides a seamless shopping experience by ensuring customers can always find the product they are looking for, even if it is out of stock in the PrestaShop store.
- Helps merchants manage multiple online stores by directing customers to different platforms where the products are available.
- Can be used for market research by redirecting visitors to a landing page with additional product information.
Benefits for Merchants
- Flexible Sales Management: Merchants can control how and where products are sold by setting up redirects for specific products while keeping others available for purchase within the store.
- Integration with Other Marketplaces: Products can be linked to external stores, ensuring customers are redirected to the best possible purchase option.
- Stock Management Optimization: If a product is out of stock in PrestaShop but available on another platform, customers can still complete their purchase.
- Enhanced Marketing Strategy: The module allows merchants to test product demand by directing traffic to landing pages or alternative sales channels.
Benefits for Customers
- Ensures Product Availability: Customers are not left without purchasing options if a product is out of stock in PrestaShop.
- Access to More Information: Redirections can lead to pages with extended product details, helping customers make informed purchase decisions.
Module Settings & Usage
1. Adding a Redirect Link
Store admins can configure the redirect settings through the Module section inside the product settings. Here, they can enter a custom URL for each product.
2. Redirect Behavior
When a store visitor clicks the Add to cart button on a product page, they will be automatically redirected to the predefined link instead of the default PrestaShop checkout page.
Installation Guide
- Upload the module via PrestaShop’s Backoffice (Modules > Add New Module) or using an FTP client.
- Install the module and configure the redirection settings for each product as needed.
Conclusion
The Add To Cart Redirect module is an essential tool for PrestaShop store owners looking to improve customer experience, optimize sales, and integrate multiple sales platforms efficiently. Whether you need to link products to external marketplaces or manage stock shortages, this module provides a simple and effective solution.
Use Cases for the Add To Cart Redirect Module
The Add To Cart Redirect module for PrestaShop 1.7.x provides flexible sales management options that allow merchants to redirect customers to custom URLs when they click on the “Add to cart” button. Below are various scenarios in which this module can be particularly useful.
1. Redirecting to External Marketplaces
If a product is available on external platforms such as Amazon, eBay, AliExpress, or Walmart, store owners can use this module to redirect customers directly to these platforms. This ensures that even if a product is not available in the PrestaShop store, the customer can still complete the purchase elsewhere.
2. Managing Stock Availability
When a product is out of stock in the PrestaShop store but available on another website, the merchant can redirect customers to an alternative seller or distributor. This prevents potential sales loss and maintains customer satisfaction.
3. Linking to Other Online Stores
For businesses that operate multiple e-commerce stores across different platforms like Shopify, WooCommerce, Magento, or BigCommerce, this module allows merchants to redirect customers between these platforms based on product availability or pricing strategies.
4. Promoting Affiliate Products
For businesses operating on an affiliate marketing model, this module allows redirection to affiliate partners, helping merchants earn commissions by directing traffic to other websites while still offering relevant products to customers.
5. Pre-Sales and Market Research
Merchants looking to test demand for a product before officially launching it can redirect users to a landing page with more details, product surveys, or an email subscription form for pre-orders.
6. Localized Sales and Regional Marketplaces
For businesses selling in different regions or countries, the module allows redirecting customers to different localized versions of an online store or regional e-commerce sites where the product is available.
7. Exclusive and Limited-Time Offers
If a store is running a flash sale, limited-time discount, or special promotion on another website, merchants can redirect customers to that particular sales page, ensuring they benefit from the special offer.
8. Redirecting to Product Customization Pages
For products that require customization or personalization, the module can be used to redirect customers to a dedicated customization page where they can configure their product before purchasing.
9. Wholesale and Bulk Orders
For businesses that operate both B2C (retail) and B2B (wholesale) stores separately, this module can be used to redirect customers based on their purchase intent. Retail customers can proceed with the PrestaShop checkout, while bulk buyers can be redirected to a wholesale platform.
10. Digital Products and Third-Party Services
For stores selling digital goods, software, or third-party services, merchants can use the module to redirect users to download pages, license registration portals, or external platforms where the digital content is hosted.
Conclusion
The Add To Cart Redirect module is a versatile tool that enhances the shopping experience by giving merchants full control over where customers are redirected. Whether it’s managing stock, promoting affiliate products, or integrating multiple stores, this module provides a simple yet effective solution to optimize sales strategies.